INSIGHTS
What we learn, written down.
Insights from client work, explainers on how we deliver, and proof when a result is cleared to share.
Why we agree a First Value Date before work starts
A launch date tells you when work ships. A First Value Date tells you what measurable result should be live, how it will be checked, and what happens next.
Toàn Bùi · FounderRead →
INSIGHTWhy a services company builds its own softwareClient work reveals problems worth solving repeatedly. Here is why Vibery connects services, packaged solutions and its own software in one system.OCT 2026INSIGHTAttendance is not capability: Measure AI training where work happensAttendance and satisfaction show who completed AI training. Capability shows what they can do independently. Here is how to measure the difference at 30 and 90 days.SEP 2026LESSONWhat rebuilding a laser equipment website taught us before V²Nam Sơn Laser's 2025 rebuild improved search reach, conversions, and page speed. The larger lesson is how we would measure first value and ownership from the start.SEP 2026PROOFHow WIN Flavor built visibility in Google and AI searchWIN Flavor combined B2B SEO and Answer Engine Optimization to reach international buyers, with 657 Top 10 keywords, 2,560 AI referral visits and measurable lead growth.SEP 2026INSIGHTWhat AI assistants say about industrial equipment brandsA practical way to measure how ChatGPT and Perplexity describe industrial suppliers, assess their sources, and decide what to improve first.SEP 2026EXPLAINERHow to measure AI-search visibility before you improve itA practical method for establishing your AI-search baseline across markets, tracking mentions, citations and referrals, and setting a measurable first improvement.AUG 2026EXPLAINERValue = Velocity × Longevity: why we multiply, not addA fast launch can fade. A durable system can arrive too late. The V² Framework measures both, and multiplication makes the trade-off visible.AUG 2026LESSONWhat a restaurant booking campaign teaches B2B marketers about getting chosenA restaurant campaign built around one action generated 4,500+ booking inquiries in six months. Here is what B2B marketers can learn about conversion paths and measurement.JUL 2026PROOFB2B SEO for plastic machinery suppliers: from niche keywords to qualified conversionsHow Trung Nguyên TNT grew organic traffic by 287.5% and recorded 548 qualified conversions, with a second industrial SEO and Google Ads case.MAY 2026EXPLAINERMeasure a workflow before you automate itBefore automating a workflow, measure the work and the cost of checking its output. A practical method for deciding when AI helps, when to simplify, and when to leave things alone.APR 2026INSIGHTMulti-market websites: where B2B inquiries get lostA buyer can find your website and still never reach the right sales team. Here is where multi-market inquiry paths break and how to fix them.FEB 2026EXPLAINERHow a V² Report is structuredA section-by-section guide to the V² Report, from the original baseline and First Value Date to 30-, 90- and 180-day results, limitations and the next decision.JAN 2026EXPLAINERHow to restructure a product catalogue for buyers, distributors and AIAn outdated catalogue can hide a strong manufacturer. Learn how to organize product, application and market pages so buyers, distributors and AI systems can find and compare them.JAN 2026EXPLAINERThe website handover checklist: what ownership actually meansYour company owns its website on paper. Can your team actually run it? A practical handover checklist covering access, source, documentation, training, and independence.DEC 2025EXPLAINERThe Reputation Chain: How B2B companies get found, trusted, chosen, and sustainedA buyer finding your company is only the beginning. Learn the four links of the Reputation Chain, what to measure, and how to identify the weakest link.AUG 2025INSIGHTSpeed without durability is decayA fast website launch can become a slow, expensive operation within six months. Here is how to spot decay, measure its cost, and build for lasting value.JUL 2025INSIGHTSecurity is part of your reputation in partner reviews and due diligencePartners and investors assess more than your website's appearance. Security, performance and clear ownership help show whether your digital presence can be trusted.MAY 2025EXPLAINERHow to train distributors across markets and measure what they can doDistributor training should build practical capability across markets. Learn how to structure tasks, run regional rollouts, and measure results at 90 days.JAN 2025EXPLAINERScope is a promise: how change requests protect both sidesA change request makes the cost of a new idea visible before work starts. Here is how clear scope protects delivery dates, budgets, and the first result.JAN 2025