INSIGHTS
What we learn, written down.
Insights from client work, explainers on how we deliver, and proof when a result is cleared to share.
Why we agree a First Value Date before work starts
A launch date tells you when work ships. A First Value Date tells you what measurable result should be live, how it will be checked, and what happens next.
Toàn Bùi · FounderRead →
INSIGHTWhy a services company builds its own softwareClient work reveals problems worth solving repeatedly. Here is why Vibery connects services, packaged solutions and its own software in one system.OCT 2026INSIGHTAttendance is not capability: Measure AI training where work happensAttendance and satisfaction show who completed AI training. Capability shows what they can do independently. Here is how to measure the difference at 30 and 90 days.SEP 2026INSIGHTWhat AI assistants say about industrial equipment brandsA practical way to measure how ChatGPT and Perplexity describe industrial suppliers, assess their sources, and decide what to improve first.SEP 2026INSIGHTMulti-market websites: where B2B inquiries get lostA buyer can find your website and still never reach the right sales team. Here is where multi-market inquiry paths break and how to fix them.FEB 2026INSIGHTSpeed without durability is decayA fast website launch can become a slow, expensive operation within six months. Here is how to spot decay, measure its cost, and build for lasting value.JUL 2025INSIGHTSecurity is part of your reputation in partner reviews and due diligencePartners and investors assess more than your website's appearance. Security, performance and clear ownership help show whether your digital presence can be trusted.MAY 2025