INSIGHTS
What we learn, written down.
Insights from client work, explainers on how we deliver, and proof when a result is cleared to share.
Why we agree a First Value Date before work starts
A launch date tells you when work ships. A First Value Date tells you what measurable result should be live, how it will be checked, and what happens next.
Toàn Bùi · FounderRead →
EXPLAINERHow to measure AI-search visibility before you improve itA practical method for establishing your AI-search baseline across markets, tracking mentions, citations and referrals, and setting a measurable first improvement.AUG 2026EXPLAINERValue = Velocity × Longevity: why we multiply, not addA fast launch can fade. A durable system can arrive too late. The V² Framework measures both, and multiplication makes the trade-off visible.AUG 2026EXPLAINERMeasure a workflow before you automate itBefore automating a workflow, measure the work and the cost of checking its output. A practical method for deciding when AI helps, when to simplify, and when to leave things alone.APR 2026EXPLAINERHow a V² Report is structuredA section-by-section guide to the V² Report, from the original baseline and First Value Date to 30-, 90- and 180-day results, limitations and the next decision.JAN 2026EXPLAINERHow to restructure a product catalogue for buyers, distributors and AIAn outdated catalogue can hide a strong manufacturer. Learn how to organize product, application and market pages so buyers, distributors and AI systems can find and compare them.JAN 2026EXPLAINERThe website handover checklist: what ownership actually meansYour company owns its website on paper. Can your team actually run it? A practical handover checklist covering access, source, documentation, training, and independence.DEC 2025EXPLAINERThe Reputation Chain: How B2B companies get found, trusted, chosen, and sustainedA buyer finding your company is only the beginning. Learn the four links of the Reputation Chain, what to measure, and how to identify the weakest link.AUG 2025EXPLAINERHow to train distributors across markets and measure what they can doDistributor training should build practical capability across markets. Learn how to structure tasks, run regional rollouts, and measure results at 90 days.JAN 2025EXPLAINERScope is a promise: how change requests protect both sidesA change request makes the cost of a new idea visible before work starts. Here is how clear scope protects delivery dates, budgets, and the first result.JAN 2025