Building Products in the AI Era
How we're rethinking product development for a world transformed by artificial intelligence
The AI era isn’t coming—it’s here. And it demands we rethink everything about how we build products.
The Old Playbook Is Broken
Traditional product development cycles—months of planning, quarters of development, years to market—are obsolete. AI moves at the speed of thought. Products that took teams years to build can now be prototyped in days.
But here’s the trap: faster doesn’t mean better. The democratization of building creates a new challenge: differentiation in a world where everyone can build anything.
What Actually Matters Now
Three principles guide our approach at Vibery:
1. Speed to Insight Over Speed to Market
Don’t rush to build. Rush to learn. Use AI to test assumptions rapidly, validate ideas with real users, and kill bad concepts early. The goal isn’t first-mover advantage—it’s first-learner advantage.
2. Human Judgment at the Core
AI generates options. Humans make choices. The best products emerge from tight feedback loops between AI capabilities and human taste. Train your judgment, not just your models.
3. Distribution Is the New Moat
Building is commoditized. Distribution is scarce. Focus on channels, communities, and networks that give you unfair access to users. Technical excellence matters, but reach matters more.
Our Approach
At Vibery, we:
- Prototype relentlessly - AI-assisted rapid iteration
- Ship incrementally - Small releases, fast feedback
- Learn publicly - Transparent development process
- Build with users - Co-creation over assumptions
The AI era rewards builders who can think clearly, move quickly, and stay close to real problems. That’s what we’re optimizing for.
Want to build with us? Join the waitlist